New PEUGEOT 208 Futuristic & Young

New PEUGEOT 208

February 28, 2019
New PEUGEOT 208  Futuristic & Young

Because the uses of the automobile are changing, because the energy transition is a real opportunity, the new PEUGEOT 208 is offered from its launch with three possible energies: electric, gasoline or diesel. The choice of the silhouette does not dictate the use.

In a segment B which tends towards more and more uniformity to the detriment of the notions of pleasure and youth, the PEUGEOT brand emerges and seduces by presenting the new PEUGEOT 208.

Because the uses of the automobile are changing, because the energy transition is a real opportunity, the new PEUGEOT 208 is offered from its launch with three possible energies: electric, gasoline or diesel. The choice of the silhouette does not dictate the use.

 

Perfectly part of the upmarket brand PEUGEOT, this new generation of PEUGEOT 208 is confirmed by its sharp design, infusing youth and energy.

Innovative in its distinctive style, the new PEUGEOT 208 also innovates with a new generation of PEUGEOT

i-Cockpit © with 3D head-up handset and a range of driving aids from the upper segments.

#FUTURISTIC & YOUNG
The world is changing and the future is questioning. The new challenges call for adapted answers in the automobile as elsewhere. With its 208 years of history, the PEUGEOT brand is serenely and concretely committed to the era of energy transition by offering an exciting and reassuring vision of the future: #UNBORINGTHEFUTURE.

New element of this vision of the future, the new PEUGEOT 208 affirms its youth by communicating its energy, its spontaneity and the values ​​of the PEUGEOT brand: the Requirement, the Allure and the Emotion. Its athletic style evokes a tonic and smiling sportiness, that of a promising potential. Its neat and quality design gives it a high-end character fitting perfectly into the upmarket brand PEUGEOT.

The new PEUGEOT 208 emerges at the heart of the B segment, contributing to what is today the success of the PEUGEOT range: affirmation through design and differentiation through innovation and technology.

 

Our brand continues the great story of recent years. With the new PEUGEOT 208, we are once again enjoying pleasure and simplicity. So, choose the finish of your new 208, choose your type of engine or electric and enjoy! In a word: enjoy!

 

POWER OF CHOICE

 

The new PEUGEOT 208 is built from the latest generation of PSA platform: the CMP (Common Modular Platform). Reserved for segments B and C, this new base complements the EMP2 (Efficient Modular Platform) platform.

As its name suggests, the CMP platform is scalable in terms of dimensions and engines. Multi-energy, it allows the choice of its future customers the type of traction: thermal (petrol / diesel) or electric.

Efficiency has been a central concern throughout its development. This new platform contributes to limiting the CO2 emissions of the new PEUGEOT 208 thanks to:

its relief (gain of 30 kg vs platform PF1),
the improvement of its aerodynamics (smoothness of the underbody and use of controlled air inlets),
the reduction in rolling resistance (class A tires and reduction of mechanical friction of the trains),
optimization of traction chains (improvement of combustion efficiency, down-sizing, reduction of mechanical friction, lengthening of transmissions and generalization of Stop & Start).
The CMP platform also offers a level of comfort and increased security:

improvement of acoustic and thermal comfort on board, reduction of vibrations,
availability of driving aids worthy of the top and new segments in segment B.

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